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How to get clients
for your business-to-business service.

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How to get clients with better marketing letters

Articles
Boost sales with a client testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more

Are you sacrificing readability when you design a brochure or advertisement?
Use these 4 tips to make sure your brochures and ads get read . . . more

23 tips for better business-to-business (B2B) writing23 tips for better business-to-business (B2B) writing
by Henry DeVries, New Client Marketing Institute
From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more

The best tactic for growing and retaining a profitable email marketing list
Learn how to keep your email list of prospects and clients from shrinking 30% a year. . . . more

More articles on how to get clients

Resources
Free press release template and worksheet
Download these sample press release templates, which inlcude a formatting template plus a heplful information gathering worksheet for your next press release. . . . more

Solutions for managing your prospects and sales leadsSolutions for managing your prospects and sales leads
If your struggling to automate the way you capture sales leads, communicate with them, keep track of the progress on selling your B2B service, and convert them to paying clients, you should consider this handy review of several online contact management software solutions. . . . more

Writing a referral letter: sample referral letter
Your best qualified sales leads usually are referrals from satisfied clients. Here's a simple referral letter template you can use to get more (also includes writing tips and a sample letter) . . . more

Struggling to write sales letters? Template makes the process easy.
Are the sales letters and emails you send to prospects or clients not pulling the results you want? Spend as little as five minutes with this sales letter template formula and get more results. . . . more


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Boost sales with a client testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more
Direct mail response rates estimator
What response rates can you expect from your B2B direct mail marketing campaigns? Use this handy estimator that includes data for six types of mailing lists. . . . more
How to beat your competition (and become more profitable)
How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more
Got writer's block? Here are two copywriting tools to get you going again
If you're stumped to find the right words while attempting to do some advertising copywriting, composing a sales letter, or pitching a proposal, try these two helpful online sources. . . . more
Website check-up: Is your website search engine friendly?
Keep your website from possible search engine ranking penalties by using this battery of helpful (and free) detection tools. . . . more
How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more
DOWNLOAD: Setting an appointment - free sales letter template
How to quickly write an attention-getting sales letter that is sure to help you schedule more appointments with prospective clients. Free sales letter template plus sample sales letter included. . . . more
DOWNLOAD: Sales lead generation program tracker
This easy-to-use spreadsheet allows you to keep record of year-to-date information on multiple sales lead generation programs. Track costs, reach, response rates and cost per lead for each, plus get a grand total across all your programs. . . . more
CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more
Selling, business networking and referral marketing: what's the difference?
We often get the question: "What's the difference between selling, business networking and referral marketing?" Often it is good to think of your "sphere" of opportunity to grow your business in four circles or rings, and know that each ring has it's own focused action to get results. . . . more
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