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Free Articles

Here are a few free sample articles to give you an idea of the kinds of things you'll find in the Members Area of this site.

5 reasons why logos are more important than ever before
Historically, logos have been more a luxury than a necessity. Businesses attracted customers because they were the only game in town, so to speak. No longer. Today's highly competitive industries, . . . more
Are you sacrificing readability when you design a brochure or advertisement?
Use these 4 tips to make sure your brochures and ads get read . . . more
23 tips for better business-to-business (B2B) writing
by Henry DeVries, New Client Marketing Institute
23 tips for better business-to-business (B2B) writing From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more
How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more
CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more
Selling, business networking and referral marketing: what's the difference?
We often get the question: "What's the difference between selling, business networking and referral marketing?" Often it is good to think of your "sphere" of opportunity to grow your business in four circles or rings, and know that each ring has it's own focused action to get results. . . . more
Key reasons to develop a referral marketing program for your business service
While most business-to-business (B2B) service providers agree that getting new clients from referrals is a great way to grow, they often don't have a referral marketing system in place. This article, a first in a series of how-to's, discusses five reasons every small business should make a commitment to building a simple and effective referral marketing campaign. . . . more
Boost repeat business and referrals from new clients
How a simple "welcome" package to your new clients can make the difference. . . . more
A sample marketing plan includes these 13 elements
For a sample marketing plan, the outline should include these 13 important elements. 1. An analysis of your current situation.  Some call this a busine . . . more
Getting online: turnkey business website providers
There are serveral online turnkey busienss website solutions to choose from. Here are a few tips to help you make the best choice for you. If you're like many small-busines . . . more